Bad Example of Political Video Marketing
This post is a follow up to a post I wrote regarding Scott Brown's election mobile marketing. I was motivated to write this post when my wife handed me the latest Scott Brown political brochure we received in the mail. I apologize to those that are responsible for executing Scott Brown's mobile marketing plan. If nothing else, you can learn a few simple strategies to keep the competition out of your communication efforts and reach as many followers as you need in order to win the election.
QR Codes are limiting for a number of reasons. They severly limit your reach to only those people that have a smart phone and/or know what a QR Code is. They also have the potential to help you promote someone else's message.
Youtube is great but it is also far from perfect for video marketing. When you are using something as targeted as a brochure to spread your message, and you would prefer that your competition doesn't gain easy access to your audience, than Youtube isn't your best option. You may want to consider a private hosting service.
Two Reasons to Avoid QR Codes in Election Mobile Marketing
1. QR Codes only work if you have a smart phone.
2. QR Codes, when scanned, take viewers to a mobile network where you compete for attention with other parties.
Youtube vs Private Hosting?
Why make it easy for the competition? Unless you are very careful, Youtube will make it easy for your viewers to see negative opinions of you. I undertand the purpose of Youtube. I also understand that if you are putting a link to a political video you should take every precaution to avoid making it easy for your competition to beat you up.
This could have been avoided by following a few very simple best practices I outline in the original post. And yes, we could have helped out here. But you don't need to work with us to avoid these pitfalls.
Alternative to the QR Code
Avoid the QR Code wherever possible and instead use a good SMS Short Code. The short code can be accessed by more people. Additionally, the SMS short code promotes an interaction that is lost with a QR Code. Post on QR Codes.
Find a service that will allow you to host videos privately. Use Youtube sparingly and where it makes sense. Don't use it when you want your audience to hyper focus on your message. We like Wistia for private video hosting for a number of reasons. If you think SEO is a concern, check this post out.
Want to explore this further?
If you are part of Scott Brown's team or part of any other team responsible for helping spread the word of those you support, please do contact me directly at email@example.com.