Dentists | Accountants | Lawyers
I Want to Grow My Practice
Being good at what you do, and getting better at it, while trying to learn sales and marketing, is not only hard, it is nearly impossible.

You have goals for your practice. Mastering your craft is more important to you than trying to figure out all this sales and marketing stuff.

So I am confident that we can help you do three things:

  1. Grow a more profitable practice.
  2. Eliminate wasteful spend in time and/or money, chasing sale and marketing tactics that don't work.
  3. Enjoy a more balanced lifestyle.

Founder and CEO

More About Vin

Since you are considering hiring me and my company to handle intimate aspects of your business, I figured you might want to get to know me, both professionally and personally. My credentials are more a reflection of how I am similar to you, than my desire to tell you how smart I am.

I earned degrees in Industrial Management and Accounting. I became a licensed CPA in the state of Massachusetts. I worked for almost 7 years as a public accountant, providing tax and accounting services to a variety of businesses, with a focus on Dental Professionals. In 2000, I made a drastic career change and started selling big business software. For 9 years I worked for companies like Peoplesoft, Oracle and Cognos.

Like many of you, after years working for others, I came to the conclusion that I wanted to own and operate my own business. In 2009, I started Otimo and have not looked back.


I don't always wear a suit and tie.

From one small business owner to another, I know how important it is to get to know and trust anyone that you work with. Part of that trust comes from knowing who I am not only as a professional, but as a person. This is my story.

sales and marketing consultant

I am an avid golfer with a single digit handicap. (yes I play Srixon Gold)






I have dedicated over 22 years to the study of jazz and blues guitar.


My wife of 10 years, Luciana, is from Brazil. We dated long distance before she made the decision to move to the U.S.



After being married for a few years, Luciana moved to Chicago to pursue her dream of becoming a Dentist in the United States. She now practices full time as an associate at two practices.


There are lots of guitars I could choose to play. I choose Martin Guitars because they are so good, they make me sound like I know what I am doing.




I have been to Brazil 11 times and am always looking forward to my next trip.




My son Anthony was born on May 5th 2012, the best day of my life.


His birth inspired me to renew my focus, and work even harder to make Otimo a successful company.

My family means the world to me. My motivation comes from a strong desire to give my wife and son a good life.



They inspire everything I do, including working night and day to help my clients reach their goals.




He is pretty inspiring, isn't he?



You face an intensely competitive environment. It has never been more important to apply sales and marketing best practices. Some concepts will be new to you, some are a play on tried and true practices. Either way, the stakes are high.

I welcome the opportunity to discuss your situation and share ideas. You can contact me directly or fill out the form to the right to schedule some time to talk. My email is




Let's Schedule Some Time to Talk About Your Situation and Share Some Ideas.