Over 95% of text messages are opened and read within minutes of being received. By 2014, mobile internet usage will surpass desktop usage. Your audience will give you about 5 seconds for your website to load on a mobile device before moving on. One half of all local searches are done on a mobile device.
There are over 6 Billion mobile subscriptions world wide. There are over 4 Billion mobile phones in use. Of those 4 Billion, over 1.5 Billion are smart phones. Over 3.5 Billion are SMS ready.
Whether you are a small business or a nonprofit, you cannot ignore the fact that your audience has gone mobile.
The question becomes, how will you go mobile to engage your audience on thier mobile device?
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